Designing interfaces that work for everyone who uses them

KAMPALA, 10 Nov 2026 – Good design is good business. Clear products keep users coming back, reduce support calls and, most of all, respect people's time. Designing for everyone who will use a product, including people with different abilities, makes it better for all of them.

Accessibility helps everyone

A screen that's readable with low vision is also readable in bright Kampala sunshine. Buttons that are easy to press for someone with limited dexterity are easier for everyone on a small phone. That's why we design to the WCAG 2.2 AA standard.

• Contrast: text and controls that meet WCAG 2.2 AA contrast
• Keyboard and screen readers: everything usable without a mouse, and labelled properly
• Touch targets: buttons that are easy to press on a small screen
• Reduced motion: animation that respects people's settings

Design for the phones people really own

In much of Africa, a product is used first and most on a mobile phone. Designing mobile first, using plain language that works for second-language readers and is ready to translate, and keeping pages light, with clear choices before anything big downloads, makes a product usable in the conditions people actually have.

Test with real people, where they are

Interviews and field visits show how people really work. Wireframes and prototypes let us test ideas quickly and change them cheaply. Watching real people use a product, then fixing what trips them up, catches problems no review meeting will. A design system of reusable components then keeps every screen consistent as the product grows.

Talk to our design team.