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Addressing Limited Marketing in Uganda

Agriculture is the backbone of Uganda’s economy. According to the Uganda Bureau of Statistics Report of November 2012, agriculture was considered an important sector that contributed 23.7% to Gross Domestic Product (GDP) in 2011/12. The sector remains a major employer to date and crucial for general growth of the economy which has led to poverty reduction especially among the rural people. Most farmers in Uganda produce for both home consumption and market the surplus while others are purely commercial. However, all these share a common problem: How and where to sell their produce, which could be termed as “Marketing risks”